Cape Cod & Samuel Adams Brewery launch ‘first-of-its-kind’ limited edition chips

By Jenny Eagle contact

- Last updated on GMT

Cape Cod & Samuel Adams Brewery launch joint partnership. Pic: Cape Cod
Cape Cod & Samuel Adams Brewery launch joint partnership. Pic: Cape Cod

Related tags: chips, Cape cod, flavor trends

Cape Cod and Samuel Adams Brewery in New England, US, have formed the first-of-its-kind partnership to launch a limited-edition Cape Cod Summer Potato Chips.

The Cracked Pepper & Lemon flavor chips were created to accompany the citrus fruit notes and hazy, juicy taste of Sam Adams New England IPA. 

Complements IPA beer

Cape Cod

Aaron Torchio, director, marketing, Cape Cod Potato Chips, said as the two brands were founded and grown out of the Northeast, it saw an opportunity to team up for the first time to create a Cape Cod Potato Chip to complement Samuel Adam’s beer. 

Our R&D team analyzed the beer and used pairing recommendations from Samuel Adams to craft the perfect chip that complements the Samuel Adams New England IPA," he said. 

"The result is a chip and beer pairing that captures the taste of summer - whether you’re at the beach or enjoying your lunch break​. 

For the chip packaging, we worked to evoke the feelings of summer and designed it to match IPA’s pale amber colors and orange gradient can​.” 

Torchio ​said he was excited to partner with other manufacturers on similar collaborations in the future. 

Cancer research

In October, Cape Cod is supporting breast cancer research with its Limited Edition Pink Himalayan Salt & Red Wine Vinegar flavor, donating 5% of the proceeds of the sale of each bag of chips to support breast cancer research at the Dana Farber Cancer Institute.   

Cape Cod Summer Potato Chips are only available in the US.

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