Dutch stroopwafels land on US takeaway menus

By Gill Hyslop

- Last updated on GMT

The Stroopwafel McFlurry. Pic: McDonald's
The Stroopwafel McFlurry. Pic: McDonald's

Related tags Daelmans stroopwafels Netherlands Mcdonald's The Brand Passport

McDonald’s has selected Daelmans Stroopwafels for a new McFlurry to be featured on its Worldwide Favorites menu to be rolled out across the US at the beginning of June.

The Stroopwafel McFlurry – consisting of vanilla soft serve, caramel and pieces of Daelmans Stroopwafel – is part of a the takeaway burger and snack giant’s menu featuring flavors from around the world, which it is rolling out in participating US restaurants for a limited time.

Worthy of a role

“Daelmans is thrilled to be selected as McDonald’s choice to supply the stroopwafels in their new Stroopwafel McFlurry,”​ said Tom Daly, CEO of The Brand Passport.

“The Daelman's family bakery is so proud that their authentic Dutch stroopwafel recipe, crafted with quality ingredients and the knowhow of over 100 years of baking experience, was judged worthy of a role in the Worldwide Favorites menu.”

Linda VanGosen, McDonald’s VP of Menu Innovation, added, “We know our US customers are curious about McDonald’s international menu items. Because we are always innovating our menu, we are thrilled to leverage our global scale and offer popular flavors from around the world.”

Other items on the menu include the Grand McExtreme Bacon Burger from Spain, a Tomato Mozzarella Chicken Sandwich from Canada and Cheesy Bacon Fries from down under.

Daelmans has been making the authentic Dutch waffle cookies for over 100 years and today is the worldwide market leader, producing several million of the speciality biscuits in its bakeries daily.

The company partnered with New York-based distributor The Brand Passport for the US rollout of it stroopwafels in 2011.

Stroopwafels are soft, toasted wafers filled with caramel, cinnamon and Bourbon vanilla, typically heated and softened when placed on a hot beverage like coffee for two minutes. According to the company, the biscuits were invented in the late 18th​ century in Gouda, Netherlands.

Related topics Markets Snacks Convenience

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