Kettle Chips launches crisps range ‘to engage the senses’

11-Apr-2019 - Last updated on 10-Apr-2019 at 13:59 GMT

Kettle Chips' ‘Kettle & More’ range. Photo: Kettle Chips.

Kettle Chips has launched a range of crisps ‘to engage the senses’ to add vibrancy, texture and taste to the traditional crisp eating experience.

The bags will be launching initially in Sainsburys and Tesco and via distributors D&D Snacks, Suma and Hyder in the UK in April.

The ‘Kettle & More’ range sees Kettle Chips seasoned and paired alongside real food inclusions including; Kettle & Apple Slices with Norfolk Pork Sausage seasoning, Kettle & Sweet Potato Slices with Smoked Chipotle & Crème Fraiche seasoning and Kettle & Beetroot Slices with Goats’ Cheese & Caramelised Onion seasoning.

They will be available in a 100g sharing bag format with an RRP of £2.25.

“I have chosen fruit and veg which perfectly complement the taste and texture of the seasonings and chips. If it didn’t add to the experience, it didn’t make it into the packet,” said Phil Hovey, innovation chef, Kettle Chips.

Kizzy Beckett, senior brand manager, Kettle Chips said the range shows Kettleat its most playful and innovative, whilst staying true to its principles using 100% real food ingredients.