Rap Snacks wins major US listing to spread ‘cultural impact’

By Gill Hyslop contact

- Last updated on GMT

Rap Snacks' flavor collaborations with Grammy winner Cardi B are being rolled out in Spencer's outlets across the US. Pic: Rap Snacks
Rap Snacks' flavor collaborations with Grammy winner Cardi B are being rolled out in Spencer's outlets across the US. Pic: Rap Snacks

Related tags: Rap Snacks, Hip-hop, Grammy

Hip-hop snack brand Rap Snacks has won a listing with retailer Spencer’s to sell its potato chips, popcorn, puff and merchandise in 690 stores across the US.

The partnership is another milestone for the innovative company, which recently celebrated the release of new flavors featuring Grammy winner Cardi B​ and rap trio, Migos.

Additional flavors available at Spencer’s include collaborations with artists Fetty Wap, Lil Yachty, Boosie and Romeo.

Cultural impact

Rap-Snacks-T-Shirts

The potato chip producer is also unveiling its new line of T-shirts, which will contribute to the work of the Rap Snacks Foundation’s Boss Up program.

The initiative was developed to provide youths from under-resourced communities with entrepreneurial skills ranging from silk-screen printing to merchandising and marketing. The participants, themselves, were instrumental in creating the hand designed Ts.

“I just think that hip-hop is so open, it has no limitations. And it connects with different brands and products right now because it’s dominant. It’s the most dominant category in music right now. Everybody’s rapping now. No matter what color you are, what’s your background, everybody’s rapping. It’s a way to express yourself in a very truthful and honest manner”​  - James Lindsey.

“Rap Snacks’ cultural impact is a testament to our brand's success,”​ said James Lindsay, Rap Snacks’ CEO.

“Our partnership with Spencer's enables us to meet consumer demand, while also empowering our youth. Through the Rap Snacks Foundation's Boss Up initiative, we are truly able to give young men and women the keys to achieve success through entrepreneurship.”

Everybody’s rapping

Rap Snacks was started by Lindsay in 1994 with a $40,000 investment and soon grew into a $5m business.

However, it was temporarily plateaued due to the smaller size of the bags, which did not prove profitable, but was relaunched in 2017 with a new format.

The brand has become one of the most visible hip-hop geared snack products through its partnership with some of the rap game’s most recognizable names, including Ol’ Dirty Bastard, Master P, Meek Mill, Yung Joc, Bell Biv Devoe, Baby, Big Tymers, Pretty Willie, Ms. Toi, Mack 10, and Pastor Troy.

Rap Snacks 1

“I just think that hip-hop is so open, it has no limitations. And it connects with different brands and products right now because it’s dominant. It’s the most dominant category in music right now. Everybody’s rapping now. No matter what color you are, what’s your background, everybody’s rapping. It’s a way to express yourself in a very truthful and honest manner,”​ said Lindsey.

Rap Snacks operates out of Atlanta, or as Lindsay describes the city, the current ‘mecca of hip-hop music.’

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