Natural and clean label trends 101: From malic acid and glyphosate residues to ‘clean protein’
Consumers want more natural, less processed, ‘clean’ foods. But do they give certain brands – and categories – a pass? And what cues are they looking for? Checkout what our consumer and legal experts had to say in the opening session of our Natural and Clean Label Trends online event, which is now available on demand if you register HERE.
Natural and clean label trends 101: From malic acid and glyphosate residues to ‘clean protein’ What do consumers understand by the term natural? What does ‘clean’ food mean to consumers? Clean label is changing What is processed food? And can it be ‘natural’? What does ‘clean protein’ mean? Is Non-GMO being used as a proxy for ‘natural’ and ‘healthy’? Does ‘cleaner’ mean healthier? How useful is the term ‘processed food’? ‘Natural’ goes beyond the ingredients list for plaintiff’s attorneys Clean and natural ‘lifestyles’ Where does food tech fit into the ‘natural’ and ‘clean label’ trend? Are some plant-based meat and dairy alternatives ‘ultra-processed’? Malic acid… a fertile area of opportunity for class action lawsuits? Citric acid, ascorbic acid… how are they made and what are they used for? Glyphosate lawsuits are not just about ‘natural’ claims Is clean label for everyone? Do consumers understand the difference between natural and organic? Will consumers interested in natural and clean label foods embrace cell-cultured meat? What are ‘real’ foods? What does ‘healthy’ mean to consumers? Plaintiff’s attorneys love a regulatory vacuum Tune into all of the FREE sessions