BakeryandSnack Chat Podcast: 'We want to be a global leader in the bakery industry'

By Gill Hyslop

- Last updated on GMT

BakeryandSnack Chat Podcast: Lantmännen Unibake's CEO outlines company's global growth strategy

Related tags Lantmannen Unibake Bakery Du Jour Bakery industry

Lantmännen Unibake's CEO outlines company's global growth strategy following the recent integration of Australian pastry manufacturer Bakery Du Jour.

Lantmännen Unibake Esten Borgos
Pic: Esten Borgos/Lantmännen Unibake

The acquisition will increase Lantmännen Unibake’s production capabilities and open key regional markets, where the bakery company aims for a stronger presence.

Lantmännen Unibake has been exporting pastry products to the Australian market since 2006.

Incorporating the Melbourne bakery into its family means it can now offer customers locally produced products. 

Bakery Du Jour produces over 100 million premium pastries annually for major Australian retailers and leading food service customers.

Market leader

“We have acquired the market leader in frozen bakery in Australia,”​ Werner Devinck, CEO of Lantmännen Unibake told BakeryandSnacks.

“Naturally, we have looked at how the new capacity of Bakery Du Jour fits into our global organization and we see great potential to grow the business in the future.

“Further to this, we see opportunities in regards to reducing negative environmental effects by optimising the use of local resources in relevant markets.”

According to Devinck, the market for frozen pastries in Australia has a CAGR of 4%.

“This is more than most European markets and we intend to be part of that growth, with Bakery Du Jour as a platform for future strategic work.

"We want to be a global leader in the bakery industry," ​he added.

BakeryandSnacks chats to Devinck, who outlined his mission and vision for the company.

Lantmännen Unibake is a leading international bakery company, operating 35 bakeries in more than 20 countries.

Its product portfolio spans a range of well-established brands, including Hatting, Schulstad, Schulstad Bakery Solutions, Schulstad Royal Danish Pastry and Vaasan, among others.

Headquartered in Copenhagen, Denmark, the company has an annual turnover of €1.1 billion ($4.41bn) and employs 6,000 people in more than 20 countries.

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