News in brief
PepsiCo completes Pipers Crisps procurement
PepsiCo has bought the entire share capital of Pipers – set up in 2004 by Simon Herring, James Sweeting and Alex Albone.
The Competition and Markets Authority – which found that the Pipers brand and PepsiCo’s extensive stable of snack brands, including UK market leader Walkers, were not vying for the same customers – approved the acquisition.
According to PepsiCo, the move will enable it to ‘compete more effectively in the premium potato crisp segment, especially in the away from home channel.’
Pipers Crisps are in pubs, restaurants, cafes, hotels and farm shops across the UK, as well as abroad.
As reported in November, PepsiCo plans to accelerate the growth of the £11.4m ($14.9) Lincolnshire-based company, while continuing to develop the export of its products.
“I am delighted to welcome Pipers into the PepsiCo family. The brand has a strong proposition which superbly complements our existing food and drink portfolio,” said Ian Ellington, GM of PepsiCo UK.
James McKinney, MD of Pipers, added, “This marks an exciting new chapter for us all and we look forward to working together to accelerate the growth of the Pipers brand.”