News in brief

Fruit Bowl launches convenience range for on-the-go consumers

By Jenny Eagle contact

- Last updated on GMT

Fruit Bowl launches convenience range. Pic: Fruit Bowl
Fruit Bowl launches convenience range. Pic: Fruit Bowl
UK fruit snack brand, Fruit Bowl, has launched a convenience range based on its best-selling products for on-the-go consumers, with further launches expected in Spring/Summer 2019.

The grab-and-go range of real fruit snacks available from March includes Strawberry Peelers; Raspberry Peelers; Blackcurrant Peelers; Yogurt Coated Strawberry Flakes and Juicy Yogurt Raisins.


Moving into convenience is a huge step in bringing the Fruit Bowl range in line with wider consumer demand," said said Alice Bream, brand manager, Pioneer Foods.

"We’re excited about what the future holds for us, with more convenience launches expected for Spring/Summer 2019,” ​  

Fruit Bowl’s initial convenience range includes single portion versions of its multipack bestsellers.

All snacks are 100% fruit, gluten-free, with no added sugar and are vegetarian/vegan friendly.

Jonathan Thorn, MD, Pioneer Foods UK, which owns Fruit Bowl, added the launch ‘is a leap into a new market for Fruit Bowl’, and will be available in Morrisons, Sainsbury’s, Tesco, The Co-Op, Asda, Waitrose and Ocado. 

Related topics: Convenience, Markets, Snacks, Ingredients

Related news

Related products

show more

Shelf-life enhancement of oils in deep frying conditions

Shelf-life enhancement of oils in deep frying conditions

Mane Kancor Ingredients Pvt. Ltd. | 04-Aug-2022 | Technical / White Paper

The current food industry crisis is multi-fold in nature that has impacted the edible oil markets globally. The situation has forced manufacturers to settle...

Cracking down on acrylamide

Cracking down on acrylamide

DSM Food Specialties | 15-Jul-2022 | Technical / White Paper

The biscuit and cookie market is changing fast, as we see increasing numbers of free-from, functional and premium products hitting an already-crowded marketplace.

Related suppliers

Follow us


View more