The under-100 calories snack packs contains 3.5g of natural protein and available in four flavors: vegan-friendly Goji + Coconut and Lemon + Pistachio; Peanut Butter made with whey protein; and Cherry Bakewell made with egg white protein.
“People want to enjoy a protein-rich snack, but many are very high in calories,” said Matt Hunt, founder, The Protein Ball Co.
“Our Trio Packs are under 100 calories so they are the perfect mid-morning, post-gym or afternoon pick-me-up for health conscious, time-poor consumers.”
He added, following initiatives by the UK Government and Change4Life campaign, which encourages consumers to choose two under-100 calorie snacks a day, there is pressure on the snacking industry to create products that meet the new guidance.
“We were keen to respond to initiatives such as Change4Life and these Trio Packs are perfect as they contain three bite-sized protein balls that help curb sugar cravings and boost energy levels at any time of the day,” said Hunt.
The Protein Ball Co. Trio Packs are made using 100% natural ingredients, wheat and gluten-free, with no added sugar. The Protein Ball Co. Trio packs are priced at 99p and are available nationwide.