2019 and beyond: The three trends that will lead the momentum of innovation

By Gill Hyslop

- Last updated on GMT

Related tags Mintel Trends Convenience foods healthy aging Sustainability Quaker oats

Mintel has revealed that modern takes on sustainability, health and wellness, and convenience will be the biggest influences of innovation next year, the latter certainly opening opportunities for the bakery and snacks sectors.

The research agency noted a new generation of modern convenience food is emerging as manufacturers respond to healthy eating priorities, the quest for foodie-inspired flavors and an interests in premium convenience.

Moreover, it added today’s on-the-go consumers are shopping across channels for grab-and-go breakfasts and quick snack.

Meal kits – often associated with dinner – can solve time-constrained dilemmas for consumers at any time of day. It pointed to Quaker Oat’s recently launched Morning Go-Kit, which gives US consumers a convenience start-of-the-day boost without the hassle of lengthy breakfast preparations.

At a glance

Evergreen Consumption: A circular view of sustainability – spanning the entire product lifecycle – requires more action from suppliers to consumers.

Through the Ages: Food will continue to build on the health and wellness trend, transitioning into more solutions for healthy ageing.

Elevated Convenience: Convenience will get an upgrade.

“We predict the rising segment of consumers who are often on-the-go, yet want to spend more time at home will increase demand for upscale, ‘speed scratch’ solutions and restaurant-quality, ready-to-consume products,”​ said Jenny Zegler, associate director, Mintel Food and Drink.

She added the food category is beginning to look to the beauty and personal care industry for inspiration for healthy ageing product development.

“More food and drink will address longevity-related health concerns, be marketed with positive language that rejects terms like ‘anti-ageing’ for its negative connotations, and appeal across ages.”

Finally, she noted today’s consumers have a better understanding of what’s required to get closer to achieve a truly circular economy.

“Sustainability efforts will include not only improving access to recycling, but creating products with ingredients that are grown in accordance to regenerative agriculture practices,”​ said Zegler.

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