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Warburtons launches new Toastie made with sourdough in the UK

By Douglas Yu

- Last updated on GMT

Pic: Warburtons
Pic: Warburtons
The UK’s largest bakery brand has launched an 800g sourdough Toastie to demonstrate its continued focus on innovation.

The launch follows Warburton’s recently developed Bistro Deli and Bistro Buns.

‘It is perfect for those looking for something with added flavor, but at an affordable price,’​ Warburtons said, adding that each 16-slice pack contains 1.8g fat, 2.1g fiber, 9.2g protein in total.

The Toastie line also includes pockets, half loaf, white bread, and wholemeal.

The new Toastie is currently available in major UK retailers, including Asda and Iceland, at an RRP of £1.75 ($2.28).

‘No sign of slowing down’

According to Nielsen data, Warburtons is the number one wrapped bakery brand in the UK.

The bakery claimed its new product will help bring sourdough – which has a ‘distinctive flavor’​ – to the mainstream bread category.

“Consumer demand for sourdough is a trend that shows no sign of slowing down,”​ said Darren Littler, innovations and product marketing director at Warburtons.

The latest Toastie, “with the quality and freshness you get from Warburtons, is perfect for people looking to try sourdough for the first time.”

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