DKSH to boost Nabati Food’s snack presence in Malaysia

By Gill Hyslop

- Last updated on GMT

Nabati is extending its presence to the Malaysian market with the help of DKSH. Pic: Nabati Foods
Nabati is extending its presence to the Malaysian market with the help of DKSH. Pic: Nabati Foods

Related tags DKSH Malaysia Nabati Food wafers

Market expansion services provider DKSH has partnered with Nabati Food Malaysia Sdn Bhd to market its snack wafers and roll sticks in the Malaysian market.

DKSH’s Business Unit Consumer Goods will provide market expansion services for Nabati’s snacks in the country’s modern trade channel.

It will provide distribution, logistics, sales order processing and account receivables management services for Nabati’s Richeese Cheese Wafer, Richoco Chocolate Wafer and Nabati Mine Bar in selected hypermarkets, supermarkets and convenience stores in the country.

According to Chua Chong Hoon, VP, FMCG, DKSH Malaysia, DKSH has been in Malaysia for 95 years and has established an extensive capillary distribution network throughout the country.

“We have the expertise and experience to tap into the growing consumer food market to drive growth for Nabati Food in the snacks category,”​ he said.

“DKSH has a proven track record for growing FMCG brands in the country. This lets us focus on our core competencies of producing healthy and delicious confectionery products for Malaysian consumers,” ​added Maret Yudianto, director of Nabati Food Malaysia Sdn Bhd.

Headquartered in Bandung, Indonesia, Nabati Food Malaysia’s already has a footprint in China, Vietnam, Philippines and India, but is aiming to enhance its global presence within the next decade.

DKSH Business Unit Consumer Goods is a subsidiary of global company DKSH, which generated net sales of CHF 11bn ($11.18bn) in 2017.

The Business Unit has assisted several companies and brands to grow their business in new and existing markets across Asia Pacific, and currently has 700 business locations in 22 countries and more than 18,000 staff.

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