News in brief

Thomas Fudge’s unveils biscuit and flatbread packaging redesign

20-Aug-2018 - Last updated on 20-Aug-2018 at 13:03 GMT

The Thomas Fudge's packaging redesign. Photo: Qualvis.

Related tags Packaging

Thomas Fudge’s has partnered with Qualvis to redesign the packaging for a sweet and savoury biscuit line-up of seven packs and a range of flatbreads.

The packaging includes a fresh logo design and updated illustrations with bold and colourful graphics by design agency, Big Fish.

Qualvis produced the packs on Incada Exel - premium folding box board for applications with an outstanding visual impact.

Richard Pacey, sales director, Qualvis Print & Packaging, said the packaging is a complete departure from Thomas Fudge’s previous packs, but at the same time it wanted to maintain the brand’s distinctiveness and improve its on-shelf appeal.

“I am confident we have delivered a strong point of difference with the new packaging, which in turn will help win over consumers through all retail channels,” he added.

Qualvis which is based in Leicester, UK, specializes in bringing creative brand packaging to life across multiple channels. Customers include Marks & Spencer, Clipper Teas and Maldon Salt.

Simon Tovey, commercial director, Thomas Fudge’s, said it was delighted with the finished product and brand positioning.