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Thomas Fudge’s unveils biscuit and flatbread packaging redesign

By Jenny Eagle

- Last updated on GMT

The Thomas Fudge's packaging redesign. Photo: Qualvis.
The Thomas Fudge's packaging redesign. Photo: Qualvis.

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Thomas Fudge’s has partnered with Qualvis to redesign the packaging for a sweet and savoury biscuit line-up of seven packs and a range of flatbreads.

The packaging includes a fresh logo design and updated illustrations with bold and colourful graphics by design agency, Big Fish. 

Qualvis produced the packs on Incada Exel - premium folding box board for applications with an outstanding visual impact. 

Richard Pacey, sales director, Qualvis Print & Packaging, said the packaging is a complete departure from Thomas Fudge’s previous packs, but at the same time it wanted to maintain the brand’s distinctiveness and improve its on-shelf appeal. 

I am confident we have delivered a strong point of difference with the new packaging, which in turn will help win over consumers through all retail channels​,” he added. 

Qualvis which is based in Leicester, UK, specializes in bringing creative brand packaging to life across multiple channels. Customers include Marks & Spencer, Clipper Teas and Maldon Salt. 

Simon Tovey, commercial director, Thomas Fudge’s, said it was delighted with the finished product and brand positioning.

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