The privately-owned brand hastaken the UK by storm since its launch in 2015, tallying up a growth of over 150% year-on-year last year, thanks to its deep penetration in UK retail.
According to John McManus, UK marketing manager of Kind, the launch into Costa Coffee is a huge win, prompting the brand’s next phase of growth.
Instrumental to success
“The coffee chain market has been instrumental to the success of the brand in the US and we hope to emulate that here in the UK with this new nationwide listing,” he said.
“At Kind, we focus on delivering a high-quality product that uses natural ingredients in their whole form, and are delighted that this has been recognised by Costa Coffee.”
The chain will stock three variants of Kind bars – Dark Chocolate, Nuts & Sea Salt; Caramel Almond & Sea Salt; and Peanut Butter & Dark Chocolate – at an introductory retail price of £1.50 ($1.96) per bar.
“Kind has seen such strong growth since launch here in the UK, it feels like the perfect partner for us as we continue to grow,” added Cathy Port, head of category for sweet and impulse at Costa Coffee.
Kind Snacks was founded in 2004 by Daniel Lubetzky and is built on a foundation of three core pillars – taste, health and the power of kindness. Its range of nine bars is made from only whole fruits and nuts, bound together in honey.
The bars are packed with protein, fiber and hearty-healthy fats, are gluten-free and contain lower levels of sugar than the competition, as well as no artificial flavors, colors or preservatives.