This one’s mine: Hostess rolls out larger Donettes

By Douglas Yu contact

- Last updated on GMT

Pic: Hostess
Pic: Hostess
Hostess has launched a new line of jumbo Donettes that suits breakfast, snacking and dessert occasions.

The donut comes in two flavors: Glazed and Chocolate Iced with Sprinkles, and are both available in retailers across the US.

Hostess noted the launch of the jumbo donuts is a natural progression of Donettes, because the brand is the donuts category leader in the country.

“Jumbo Donettes features a new packaging format designed to maintain fresh portability. Six individually wrapped donuts are packaged in a resealable tub for an extra layer of freshness and easy storage,”​ it said.

The product also features a range of phrases designed to entertain consumers.

“Each one of the individual jumbo Donettes is wrapped with pop culture-infused quotes such as ‘This one’s mine,’ ‘Donuts: made round, so you can start anywhere,’ and ‘If loving donuts is wrong. I don’t want to be right’,” ​added Hostess.

Rob Kissick to lead Hostess’ co-manufacturing

In other news, Rob Kissick has been appointed Hostess’ senior VP of co-manufacturing, effective July 2, 2018.

Kissick has been Hostess’ senior VP of purchasing since September 2007, following a stint as the company’s commodity director.

“It has been very rewarding for me, especially the last five years, to be part of this great company with its wonderful brands,”​ he said. “I look forward to managing our co-manufacturing group as Hostess moves forward and grows more.”

Kissick is transitioning his purchasing-related responsibilities over to Steve Long, who became Hostess’ VP of purchasing in mid-May.

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