M&A

Impact Group acquires three food brokers

By Douglas Yu contact

- Last updated on GMT

Carl Pennington is the president and CEO of Impact Group. Pic: Impact Group
Carl Pennington is the president and CEO of Impact Group. Pic: Impact Group
Sales and marketing agency, Impact Group, has acquired three independent food brokerage companies in Minnesota and Wisconsin.

The Idaho-based company said these newly-added brokers, including Impact Sales & Associates, Ritt-Beyer & Weir (RBW) and WJ Pence, can reinforce its coverage in key US markets and in both convenience and mass retail, including Target stores.

In return, these brokers will also have access to Impact Group’s technology tools for retail, data analytics and category expertise, added the company.

Carl Pennington, president and CEO of Impact Group, said the company works with over 700 CPG brands, including Quest Bar and Kettle Foods, and has provided them with “retail relationships, strategic counsel and industry know-how that aided the promotion and distribution”​ for nearly 25 years.

“Our latest acquisitions present the opportunity for us to accomplish this on a larger scale and with immediate impact,”​ he said.

Pennington noted Impact Group had worked closely with all three brokers prior to the acquisition.

“Two of the three – Impact Sales & Associates and RBW – worked in partnership with Mueller Yurgae Associates, a locally-focused Midwest agency that will remain an independent business from Impact Group,”​ said Pennington.

He added the sales support that all Impact Group’s snack brands receive will remain unchanged.

Related topics: Snacks, Markets

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