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Kettle Chips celebrates 30th UK anniversary with £3m marketing campaign
“The Real Food Real Pleasure campaign is a significant brand investment that allows us to communicate the unique taste benefits of Kettle Chips,” said Nicky Robinson, Kettle Foods commercial director.
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“It reinforces the authenticity of our recipes that are developed by our chef in the kitchen, not by a technologist in a lab, which we know is appealing to a large number of consumers.”
The campaign – to be aired nationally in the run up to the FIFA World Cup – will span TV, digital and Video on Demand to reach more than 80% of the UK audience, said the company.
According to Nielsen data on sales for the 52 weeks ending December 30, 2017, Kettle Chips is the UK’s number one handcooked chip brand bought by almost a third of UK households.
The Oregon-based Kettle Foods was established in 1978 and the brand introduced to the British market a decade later.