TGI Fridays partners with Pocky in launching Valentine’s dessert cake

13-Feb-2018 - Last updated on 13-Feb-2018 at 11:54 GMT

Ezaki Glico USA has collaborated with TGI Friday to produce a special red velvet sparker cake for Valentine's Day. Pic: Ezaki Glico USA

Snack company, Ezaki Glico USA, has collaborated with dining chain TGI Fridays to introduce a red velvet sparkler cake for Valentine’s Day.

The red velvet cake is layered with cream cheese frosting and topped with red and white sprinkles, according to Ezaki Glico USA.

It is served in a bowl of strawberry fizz candy clusters and a scoop of vanilla ice cream, topped off with strawberry-flavored Pocky.

The dessert - which recently debuted on TGI Friday’s menu for $7.99 - is already receiving “rave reviews” from social media, especially among couples making their holiday plans, claimed the company.

“We’re big fans of Fridays and welcomed the opportunity for Pocky to be featured in this innovative, new dessert,” said Akitoshi Oku, president of Ezaki Glico USA.

“Based on the social response from our fans and theirs, we’re already experiencing the synergistic benefits.”

He noted this is the first time the Japanese snack maker has collaborated with a major national restaurant chain since expanding to the US in 2003.

Ezaki Glico USA introduced Pocky in 1966, and its US sales has grown 180% year-over-year on average since 2012.