It claims the machine will enhance folding carton printing capabilities - including exotic inks and coatings - in a single pass that traditionally took two- and three-passes to achieve.
Enhancements for added value shelf appeal include matte and metallic inks, specialty coatings and pigments and seven-color printing.
“Brand owners and private label packagers are constantly looking for ways to grab the consumer’s attention with eye-catching package design,” said Brandon Clairmont, senior VP, packaging sales and marketing, PaperWorks.
“Traditionally, carton printers would have to run the board through a press additional times to gain the heightened visual and/or tactile effects.
“However, earmarking additional funds for enhanced shelf impact may not always be feasible. Our new one-pass printing capability creates visual attributes in a fast and cost-effective manner.”
The press can also run extended color gamut (ECG) color reproduction, which means in addition to the traditional cyan, magenta, yellow and black found on traditional presses, orange, green and violet have been added for a total of seven printing stations.
PaperWorks’ investment can produce high-definition images using 400-plus-line screen, compared to traditional litho press which use a 150-line screen.
Higher definition means more vibrant and eye-catching colors.
“PaperWorks continues to be driven to find cost-effective ways to provide quality folding cartons for our brand owner and private label partners,” added Clairmont.
“By investing in the latest printing technology, we are able to push the visual impact boundaries.”
PaperWorks Industries is a North American provider of recycled paperboard and specialized folding cartons for packaging applications.