Multicolored bread range from Central Foods aimed to capture premiumization trend

By Gill Hyslop contact

- Last updated on GMT

Multicolored bread range from Central Foods aimed to capture premiumization trend
UK frozen food distributor Central Foods has introduced a range of pumpkin and beetroot sourdough rolls and wraps created with a unique selling point to capitalize on the growing demand for vegan and vegetarian options.

According to Gordon Lauder, Central Foods’ MD, the KaterBake range also taps into many of the latest eating trends, such as the growing appetite for healthier products made from all-natural ingredients, street food and innovative artisanal breads.

Tailored for foodservice operators, the KaterBake Pumpkin Wraps, Beetroot Wraps and Premium Fine Dining Roll Selection come frozen and are dairy-free and high in fiber.

Cut waste

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“Frozen breads are ideal for caterers, as they have a constant supply of fresh stock, which is also very useful as a back-up, in case demand outstrips supply,”​ said Lauder.

“Also, being able to defrost and serve just what is required is key to reducing waste, which cuts unnecessary costs.”

The company’s KaterBake Premium Fine Dining Roll Selection features a mix of sourdough bread rolls in multigrain, fennel seed, caraway seed, beetroot and white variants made from the bakery’s 20-year-old mother dough, which captures yeast naturally present in the air.

Mother’s touch

“It is this original ‘mother dough’ that defines the bread and creates a taste and texture that cannot be replicated any other way, ensuring our rolls are not only artisan but also premium,” ​said Lauder.

“We replenish the mother dough with flour and water every day, meaning that every roll contains a part of the original dough mix.”

The KaterBake range complements Central Foods’ established bakery portfolio of naans, tortillas, flatbreads, pita breads, chapattis, sub rolls, crumpets, donuts, American pancakes, crepes and scones.

The Collingtree, Northampton-based company also sources products from around the world – from meat to canapés to desserts – which it supplies to more than 220 wholesalers and foodservice operators, including pubs, hotels and restaurants, around the UK.

Grant Thornton recently listed Central Foods as one of the top 100 companies in Northamptonshire.

Related topics: Ingredients, Bread, Manufacturers