Australia

Chiko Roll to be touted on world market

By RJ Whitehead

- Last updated on GMT

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Chiko Roll to be touted on world market
Aussie icon the Chiko Roll may finally find a place in the hearts of consumers in the northern hemisphere as its makers set off on a search fo importers.

An Australian take on the spring roll, albeit filled with barley and beef, and wrapped heavy pastry, the Chiko Roll first made an appearance in 1929.

Parent Simplot Australia will take the product to Anuga, the world’s largest export trade fair, in Germany next month.

It will be the first time that Simplot will market the “one-handed snack” to the rest of the world, where the focus will be on its Australian heritage and iconic history.

Arguably Australia’s most famous take-away food icon, synonymous with Australia’s laid-back milk bar, beach and surf culture, Chiko will also debut its stablemate, the Chiko Corn Jack.

Simplot Australia managing director Graham Dugdale said he expected the products to attract significant interest.

This is the first step in expanding the global footprint of Australia’s most famous hot snack, as well as raising the profile of Australian manufacturing expertise​,” he said.

Chiko’s home is in takeaway, sports matches and other outdoors events, and we think it has its place in similar venues all over the world​.”

Related topics: Cakes & Pastries, Manufacturers