Nalle Oat Flakes dual-opening cereal box targets all ages
The design has been recognized at the 21st European Carton Excellence Awards at the Award Gala of the ECMA (European Carton Makers Association) Congress in Salzburg on September 21.
The box has two openings on the top; a classic push-in tab; and a push-in, squeeze and pour mechanism, as well as easy-to-follow illustrations on the side of the pack.
The design was submitted by AR Carton Kriftel/Sebastian Eckert and is owned by the brand Ravintoraisio and Raisio Group. The structural design was created by Susanna Sotka and Sebastian Eckeert and Marko Salonen of Bond Agency. The cartonboard manufacturer is Stora Enso.
Satkar Gidda, sales and marketing director, SiebertHead brand design consultants, and chairman of the jury, said the opening makes it more convenient for all ages to open the pack.
“A clever design without using more material or requiring changes in the filling lines. A satisfying result for all parties; the brand owner, the consumer and the cardboard converter,” he said.
Categories in this year’s awards included Carton of the Year; Save the Planet; Most innovative; Beauty & Cosmetics; Food & Beverages; Confectionery; Healthcare & Pharmaceuticals; Drinks; Non-food; Volume Markets and Young Designers Awards.
Other finalists in the snack category included Schnitzel Joker Curry Wurst Pommes Kombibox by AR Packaging Group/Sebastian Eckert owned by Premium-Verpackung from cartonboard manufacturer Stora Enso.
Dual compartment box
The packaging incorporates a one-piece, pre-erected dual compartment box for food service, where the content is separated into two compartments to stop chips being soaked with sauce from the curry sausage.
The compartment for the curry sausage has no holes and the sauce is kept inside, whereas the chips compartment has several holes to keep the chips crunchy and to allow water vapour to escape. It can be closed for safe carrying and the packaging can be produced on a standard high-speed erecting line (with some modifications) and has not been seen in this segment before.
Semih Arslan was recognized in the Young Designers Awards for his Dip & Eat box - a takeaway carton for fried food or snacks –for consuming the food and sauce together.
There are two containers in a single package, using minimum glue or other adhesives – important for manufacturing and using resources effectively. The product can be put together in one move.
“Ideal for festivals, this carton meets a need. It is very simple to execute. The jury loved it because of its pure cartonboard engineering – a professional design that we’d not seen before,” added Gidda.