Clean-label bread market 'ripe for growth' in US, says president of Pak Group

By Douglas Yu contact

- Last updated on GMT

Industry sales of the buns, rolls and croissants category rose by more than 3% in 2016 compared to last year. Pico: Bellarise
Industry sales of the buns, rolls and croissants category rose by more than 3% in 2016 compared to last year. Pico: Bellarise

Related tags: Bread

Pak Group’s North American brand, Bellarise, has developed a clean-label Hawaiian roll improver that is available in non-allergen and non-GMO formats.

The new product offers a full suite of clean-label dough conditioning, softening and characteristic flavors for bakeries, allowing them to adapt to fit applications that are similar to Hawaiian rolls and bread.

“As for the allergen-free and non-GMO variants of the improver, cost does change. But value for both the bakery and consumer are ensured as the final product can effectively meet market expectations,”​ said Bellarise that specializes in yeast, dough conditioners, softeners and improvers.

“Our clean-label formula’s ability to be easily customized for non-allergen and non-GMO applications gives our customers even more ways to develop unique recipes for a bun/roll market that is ripe for growth, and to bake the specific clean-label breads that increasingly health-conscious North American consumers want,”​ said Walt Postelwait, president of Pak Group.

“In addition to its customizability, at a 3% use rate, our Hawaiian roll improver also enhances the rolls’ crumb structure, resilience and shelf life,”​ he added.

“By balancing our R&D outlook with a view to crafting custom ingredients that suit customer needs and innovations that create new opportunities for the industry, our operations ensure that growth matches or exceeds expectations year after year,”​ said Postelwait.

Buns, rolls and croissants

Postelwait said industry sales in the buns, rolls and croissants category were worth nearly $2bn in 2015.

“Sales rose by more than 3% in 2016 and passed the $2bn threshold, according to a study performed by IRI,”​ he added. “It is certainly a trend worth watching, as more commercial bakeries leverage clean-label ingredients in their efforts to enhance their brands and provide consumers with more healthful breads and snacks.

“With demand for clean-label breads only rising, development of a clean-label Hawaiian roll solution made sense​."

Bellarise said the breakfast category and clean-label frozen applications present a positive outlook in the US bakery market.

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