Clean-label bread market 'ripe for growth' in US, says president of Pak Group

By Douglas Yu

- Last updated on GMT

Industry sales of the buns, rolls and croissants category rose by more than 3% in 2016 compared to last year. Pico: Bellarise
Industry sales of the buns, rolls and croissants category rose by more than 3% in 2016 compared to last year. Pico: Bellarise
Pak Group’s North American brand, Bellarise, has developed a clean-label Hawaiian roll improver that is available in non-allergen and non-GMO formats.

The new product offers a full suite of clean-label dough conditioning, softening and characteristic flavors for bakeries, allowing them to adapt to fit applications that are similar to Hawaiian rolls and bread.

“As for the allergen-free and non-GMO variants of the improver, cost does change. But value for both the bakery and consumer are ensured as the final product can effectively meet market expectations,”​ said Bellarise that specializes in yeast, dough conditioners, softeners and improvers.

“Our clean-label formula’s ability to be easily customized for non-allergen and non-GMO applications gives our customers even more ways to develop unique recipes for a bun/roll market that is ripe for growth, and to bake the specific clean-label breads that increasingly health-conscious North American consumers want,”​ said Walt Postelwait, president of Pak Group.

“In addition to its customizability, at a 3% use rate, our Hawaiian roll improver also enhances the rolls’ crumb structure, resilience and shelf life,”​ he added.

“By balancing our R&D outlook with a view to crafting custom ingredients that suit customer needs and innovations that create new opportunities for the industry, our operations ensure that growth matches or exceeds expectations year after year,”​ said Postelwait.

Buns, rolls and croissants

Postelwait said industry sales in the buns, rolls and croissants category were worth nearly $2bn in 2015.

“Sales rose by more than 3% in 2016 and passed the $2bn threshold, according to a study performed by IRI,”​ he added. “It is certainly a trend worth watching, as more commercial bakeries leverage clean-label ingredients in their efforts to enhance their brands and provide consumers with more healthful breads and snacks.

“With demand for clean-label breads only rising, development of a clean-label Hawaiian roll solution made sense​."

Bellarise said the breakfast category and clean-label frozen applications present a positive outlook in the US bakery market.

Related news

Show more

Related products

show more

Breakthrough ingredients for better-for-you bread

Breakthrough ingredients for better-for-you bread

Content provided by ADM | 03-Oct-2024 | White Paper

Our new flour blend is a carefully curated blend of clinically studied ingredients to help you create better-for-you bread that tastes great and makes...

Sweeten Your Treats with Sustainable Syrups

Sweeten Your Treats with Sustainable Syrups

Content provided by Green Plains Inc. | 03-Oct-2024 | Insight Guide

Elevate your products with Green Plains’ premium, low carbon-intensity corn syrups. Drop-in replacements with an up to 40% lower carbon footprint than...

Leveraging the Power of Enzymes to Maximize Value

Leveraging the Power of Enzymes to Maximize Value

Content provided by IFF | 18-Sep-2024 | Application Note

In today’s dynamic bakery industry, excelling requires more than just great taste. With tightening budgets and rising expectations, manufacturers must...

Improve texture, volume & appearance with Corbion

Improve texture, volume & appearance with Corbion

Content provided by Corbion | 02-Sep-2024 | White Paper

Consumers think twice about products that vary in quality. Delivering superior experiences consistently is the best way to keep consumers satisfied and...

Related suppliers

Follow us

Products

View more

Webinars