Hostess grows breakfast portfolio to capture all-day breakfast eaters-on-the-go

By Gill Hyslop contact

- Last updated on GMT

Hostess Brands has introduced two new products to its breakfast lineup for people who like to snack of breakfast items all day. Pic: Hostess
Hostess Brands has introduced two new products to its breakfast lineup for people who like to snack of breakfast items all day. Pic: Hostess

Related tags: Suggested retail price, Twinkie, Price

Hostess Brands has added two products to its breakfast portfolio - Hostess Cinnamon Sugar Crunch Donettes and Hostess Apple Streusel Coffee Cakes.

The products were developed to capitalize the growing demand for convenience.

Many consumers are more frequently choosing to eat breakfast on-the-go, while others like to snack on breakfast items purported perceived as healthier than snacks like chips and biscuits throughout the day.

Burke Raine, Hostess senior VP and chief marketing officer at the Kansas City-headquartered firm said: “The fresh take on our classic Donettes and Coffee Cakes will provide consumers with new options in a category that can be enjoyed all day long.”

Crunchy and buttery

The Donettes feature a crunchy cinnamon and sugar topping, while the Coffee Cake has an apple taste and is topped with a buttery, sugar crumb streusel.

The product launches closely follow other recent innovation from Hostess, including the expansion of its Twinkie brand into the frozen bakery category, seasonal sweet snacks like Pumpkin Spice Twinkies and indulgent addition Dark Chocolate Raspberry Cupcakes.

Hostess Brands’ latest products are available at retailers throughout the US, at a suggested retail price of $2.99 for a 270 g pack of  Donettes and $3.99 for the 310 g box of Apple Coffee Cakes.

Related news

Show more

Follow us

Products

View more

Webinars