Mondelēz rolls out SmartLabel app to keep its consumers informed

By Douglas Yu

- Last updated on GMT

Mondelēz has adopted the Grocery Manufacturers of America's SmartLabel app. Pic: ©iStock/Nastco
Mondelēz has adopted the Grocery Manufacturers of America's SmartLabel app. Pic: ©iStock/Nastco

Related tags Chocolate Hershey

More than 1,100 products across Mondelēz’s US snack portfolio, including Oreo cookies, Good Thins crackers and belVita breakfast biscuits, are now searchable on the SmartLabel app. 

SmartLabel is a program that was initiated by the Grocery Manufacturers Associations (GMA) to allow shoppers to scan QR codes on products for nutritional information.

Mondelēz’s chocolate competitor Hershey​ was the first company to adopt the program in November 2015. The Reese’s maker first used the initiative on Hershey’s Holiday Kisses and planned to introduced it across its Kisses range in the US.

Mondelēz said it has placed the QR codes on its newest US snack and confectionery products. These include Teddy soft bakes, bear-shaped cakes with a chocolate or vanilla filling, Sour Patch kids candy and Trident gum.


It said it will add the feature to all its products by the end of 2017.

Mondelēz’s spokesperson Richard Buino said, "In the near future, the SmartLabel app will also show which Mondelēz products carry the company's Cocoa Life sustainability program seal, such as a line of Green & Black's chocolates launched in late 2016." 

Informed choices

“Our SmartLabel app is available for both iOS and Android,”​ Buino said. “It’s very intuitive and mirrors the product pages found on Smartlabel’s website for smartphones.

“Once the app is downloaded, consumers can scan a barcode to get information on a specific question they may have about an ingredient or the product.

“We understand consumers’ focus on wellbeing and are committed to empowering them to make better, more informed choices,”​ he added.

Related news

Related products

show more

Can your red beet ENDURE the heat?

Can your red beet ENDURE the heat?

Content provided by Givaudan | 22-May-2024 | Product Brochure

Endure Beetroot is patent pending vegan, kosher, and simple label red option with improved heat stability in cakes and other bakery applications that can...

Increasingly, sustainability is linked to value

Increasingly, sustainability is linked to value

Content provided by Corbion | 08-May-2024 | Insight Guide

Today, it’s not enough for products to be good for you. Consumers — especially Millennials and Gen Z-ers — not only want bakery products that are good...

Related suppliers

Follow us


View more