Bimbo Bakeries expands Entenmann’s Little Bites line with Chocolate Party Cakes launch

By Douglas Yu contact

- Last updated on GMT

Pic: Grupo Bimbo
Pic: Grupo Bimbo
Bimbo Bakeries USA-owned Entenmann’s brand has added chocolate party cakes to its Little Bites’ line as a new “seasonal favorites” product, the company announced in a statement.

The new on-the-go product is made with rainbow-colored sprinkles, similar to the original golden Little Bites Party Cakes, said Bimbo Bakeries. It uses real cocoa, and like all Little Bites products, contains no high fructose corn syrup and is Kosher-certified.

The Little Bites line also includes chocolate chip, blueberry and brownie varieties.

Bimbo Bakeries’ newly-added chocolate party cakes are less than 200 calories per pouch, and each box contains five individual pouches. They are available at retailers across the US.

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Source: Bimbo Bakeries USA

Designed for chocolate consumers

Commenting on the product launch, category director for Entenmann’s brand Kim Bremer said, “Little Bites have been a staple in households across the country since 1999, and we are committed to surprising and delighting our consumers by providing the great-tasting snacks they want.

“With the new Little Bites Chocolate Party Cakes, we are happy to satisfy the cravings of chocolate lovers everywhere,”​ she said.

Bremer has previously worked for several food giants, including General Mills, Kraft Foods, The Hain Celestial Group, according to her LinkedIn account.

According to IRI data for the latest 52 weeks ending December 25, 2016, Grupo Bimbo muffins posted total sales of $289,868,539, a 13.3% dollar sales increase compared to the previous year.

Meanwhile, the total muffins category in the US reported total dollar sales of $953,557,642 during the same period, with an 8.2% increase year over year, the data shows.

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