Kellogg’s Pringles launches five new flavors under LOUD collection
Pringles has introduced potato chips range Pringles LOUD, featuring five new flavors, including fiery chilli lime.
The new corn, grain and veggie-based crisps feature the bold flavors: Fiery Chili Lime, Mighty Margherita Pizza, Salsa Fiesta, Spicy Queso and Super Cheesy Italian.
According to Kurt Simon, director of marketing for Kellogg-owned Pringles, the new snackable line will appeal to snack rebels who want a real food adventure.
Kellogg has redesigned its can with a sleek, black sheath featuring bright illustrations that pop and catch the eye.
Pringles LOUD will be rolled-out to retailers across the US this month.
The potato and wheat-based stackable snack chips were originally developed by Procter & Gamble in 1967, and today, through Kellogg’s – which bought the brand in 2012 – is sold in more than 140 countries.