Originally launched in 2012 under the Snikiddy brand halo, Eat Your Vegetables joins the Good Health family of 'better-for-you' snacks, which includes veggie, potato and sweet potato kettle style chips, Veggie Stix and straws, popcorn, pretzels and apple chips.
“With the partnership between Snikiddy and Good Health memorialized earlier this year, we decided that Eat Your Vegetables was a better fit within the Good Health brand endorsement,” Mary Schulman, vice president of strategy at Good Health and original founder of Snikiddy, said.
“This will allow Snikiddy to return to its original roots – serving the snacking needs of the youngest members of the family.”
The new Eat Your Vegetables chips come in five flavors (Sea Salt, Jalapeno Ranch, Korean BBQ, Sour Cream & Onion and Sea Salt & Lime) and retail for $3.49. The product line will be available throughout the US in natural and grocery stores,including Safeway and Kroger, as well as national retailers such as Target, Walmart and CVS Pharmacy.
Consumers are increasingly searching for ways to add healthy ingredients to their diets, most commonly in a “snackified” form, according to Canadean’s top food trends for 2016. Indulgence is also a factor when it comes to healthy snacking. Mintel found that even though nearly 75% of consumers wish there were healthier snack options available, three in five consumers agree that taste is more important than the nutritional value of a snack.
Good Health’s Eat Your Vegetables product line fits squarely into this movement towards convenient healthy snacking with a priority placed on new and interesting flavors.
“We’re committed to offering solutions across the entire snacking aisle with all of our common-sense options,” said Jim Ehlen, vice president of marketing at Good Health.
“Eat Your Vegetables gives consumers a better alternative with eight great vegetables in each serving.”
Eat Your Vegetables chips are also gluten-free, made from non-GMO ingredients, and free from artificial colors and transfat.