Gorreri to focus on US after success in China, India & the Middle East

By Jenny Eagle

- Last updated on GMT

Related tags Middle east

Gorreri, which supplies lines and equipment for layer cakes and mini rolls, among others, is about to focus on the US market after success in China, India and the Middle East.

It also produces technology for cupcakes, muffins, custard cakes, brownies, and recently invested in a new line to make round and rectangular Celebration cakes. 

Cutting machines for frozen cake

Claudio Villani, head of sales and marketing, Gorreri, told BakeryandSnacks the company exports to more than 50 countries worldwide and now produces cutting machines for cutting frozen cake as well as enrobing and chocolate decoration. 

We have 120 lines in operation mostly in the Middle East, Asia, Maghreb, and Europe​,” he said. 

We are seeing now it is fashionable for consumers to have products like muffins and decorated cupcakes. With our automated line we can shape all kind of products. We don’t have a limit on what we can do​.” 

Kingdom of Saudi Arabia

According to Villani, the best markets for Gorreri are Saudi Arabia, the Middle East, Iran, Dubai, Maghreb and Egypt. It is also recently entered the market in n Bangladesh, Indonesia and China, for sponge cakes and cup cakes. 

We are pushing now to further enter the Indian market. In the next 10 years India will be the biggest market in the world for cake​,” added Villani. 

We are now focusing our efforts on the US and attended the IBIE baking expo in Las Vegas, two weeks ago.​” 

In regard to specific tastes, Villani said children mostly like Gorreri’s layer cakes, and people from the Middle East and Asia love to eat soft layer cakes with cream inside and mini rolls. 

“The Islamic countries are the number one in the world who like to eat layer cake,” he said.

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