SIAL, Paris 2016

Micvac, famous for its ‘whistling’ ready-meal trays expands porridge range

By Jenny Eagle

- Last updated on GMT

Related tags Cooking

Micvac, famous for its ‘whistling’ ready-meal trays has seen huge success with its porridge range in Norway, launching smaller pack sizes to meet consumer demand.

The company, based in Sweden, opened an office in France last year and attended SIAL, Paris this week (October 16-20) and received an innovation award for its two compartment tray featuring one valve.  

Extending the shelf life

Its ‘whistling’ tray​, know as the Micvac method, was invented by Dr Joel Haamer to cook a product while retaining its taste without preservatives and extending the shelf life. 

The packaging whistles when the food is cooked in a microwave via a valve, which lets out a sound to let consumers know the food is ready. 

Håkan Pettersson, CEO, Micvac, told BakeryandSnacks, the porridge uses the Micvac method as well which offers a lot of convenience to the consumer. 

Porridge is a popular meal in Norway because it is not only consumed at breakfast time but eaten as a snack during the day. We recently released a Super Porridge product in smaller pack sizes​.” 

Pettersson said there has been a lot of activity at Micvac lately gaining new customers worldwide, such as in South Korea and in Colombia. 

Daesang Corporation, South Korea

Daesang Corporation, in South Korea, launched chilled ready meals produced with the Micvac microwave technology in December 2015. 

The Micvac production line is installed in one of Daesang’s factories and therange of chilled ready meals consists of six products in three different sizes, 240g, 390g and 395g. 

The recipes are influenced by cuisine from various parts of the world, such as Korea, China and Europe. 

It also carried out a consumer study in the UK this year to better understand the market and consumers’ preferences for chilled ready meals. 

One of our customers recently launched recipes in the new two compartment tray and more will follow​”, he added.

Related news

Show more

Related products

New eBook Available: The New Connected Workforce

New eBook Available: The New Connected Workforce

QAD Redzone | 21-Feb-2023 | Business Advice

With workers slow to return to manufacturing jobs, and new workers harder than ever to recruit, train, and retain, the labor dilemma has officially become...

Join our Big Ideas Webinar – don't miss out!

Join our Big Ideas Webinar – don't miss out!

Amcor | 11-Nov-2022 | Event Programme

Benjamin Punchard, from Mintel, has over 13 years of experience in the packaging world and 10 years creating and delivering packaging based market insights....

Related suppliers

1 comment

packaging for food

Posted by peter Tomaldes,

I would like to received more info on the food packaging machines

Report abuse

Follow us


View more