NPD round-up September 2016: Limited-batch Kind bars and Warburtons protein bread

By Vince Bamford

- Last updated on GMT

NPD round-up September 2016: Kind bars, Field Trip, Warburtons

Related tags Price Oat

BakeryandSnacks presents the monthly round-up of product launches, relaunches and innovation that caught our eye

Pure Foods Trail Chips (US)


Pure Foods has launched Trail Chips, which it describes as offering all the flavor and nutrition of trail mix in a thin, crispy chip.

We wanted to take the delicious, nutritious ingredients you get in trail mix and make them into an easy-to-eat chip​,” said John Frostad, CEO and founder of Pure Foods.

The baked snacks contain 18 g of whole grains per serving, along with 20% of the daily values of vitamins A, C, D, E, B6 and Thiamine.

They are available from this month in two flavours: Wildberry Medley with quinoa, pumpkin, sunflower and chia seeds with cranberries and blueberries; Tropical Medley with pineapple, coconut and banana. Both flavors are certified non-GMO, USDA Organic, gluten-free and kosher.

Quaker Oats products (UK)

PepsiCo UK gluten free

PepsiCo has launched a raft of new products under its Quaker Oats brand in the UK.

This includes gluten-free oats in two formats: A 510 g canister of Traditional Rolled Oats with a recommended price of  £2.49 ($3.22) and a 350 g box of 10 Oat So Simple instant sachets at £2.99 (£3.88).

Quaker has also recently launched a new ‘on the go’ pouch format called Quaker Oat & Fruit Breakfast, which is designed to meet increasing consumer demand for on-the-go breakfast options. 

The 200 g pouches contain oats, fruit purée and natural yogurt and have a recommended retail price of £1.39 ($1.80). They are available in three flavors  - Red Fruits, Apple & Cinnamon and Blueberry -  and contain no added sugar.

Launching at the same time as the pouches are three variants of Quaker Oat Muesli sold in a 650 g re-sealable Ziploc stand-up pouch priced £2.69 ($3.50). The three flavors are Strawberry, Nuts & Seeds and Dates & Coconut.

For further information see here​.

Lays Swiss Chalet chips (Canada)

Lays Swiss Chalet

PepsiCo has announced its Swiss Chalet sauce-flavored Lays potato chips – rolled out this month in restaurants – are getting a retail launch in November.

The PepsiCo  brand recently partnered with Cara Operations, owner of the Swiss Chalet chain of dining-in and take-away restaurants, to develop limited-edition potato chips featuring the restaurant’s Signature Chalet Dipping Sauce.

"We knew Canadians would have a sweet spot for Lay's Chalet Sauce chips, but the response has been beyond our expectations,"​ said Frito Lay senior marketing director Shereen Yasseen this week.

Lay's Chalet Sauce potato chips will be available at mass retailers and grocery stores across Canada in 255 g, 66 g and 40 g bags from November 1.

For further information see here​.

Kind Caramel Almond Pumpkin Spice bar (US)

Kind pumpkin

Kind has this month rolled out its first limited-batch product – a Caramel Almond Pumpkin Spice bar with “crunchy almonds, smooth caramel, and a kick of pumpkin spice​”.

Each bar contains 4 g of protein and 5 g of sugar, which Kind said is 50% less sugar than the average nutrition bar. They will be on shelf in national retailers from September through the end of October/early November.

Kind said demand for Pumpkin food is booming, with Nielsen data showing total sales of pumpkin flavored foods & household goods across the US are up almost 80% since 2011, to more than $360m in 2015.

Field Trip meat sticks (US)


Jerky brand Field Trip is extending into the meat stocks market.

The Brooklyn-based business - which recently unveiled new packaging – said it is confident that Field Trip can bring incremental growth to the brand and the meat sticks category by appealing to a new set of consumers already familiar with Field Trip jerky.

The sticks – which will hit stores in October - come in five flavors: Original sea salt (beef), Maple BBQ (pork), Cracked pepper (turkey), Spicy jalapeno (beef/pork), and Pepperoni (beef/pork) with an MSRP of $1.49-$1.99/ stick.

For further information see here​.

Pop Works & Company (UK)


PepsiCo is growing its presence in the UK snack markets with the roll-out of popcorn brand Pop Works & Company.

The UK line-up for the Pop Works & Company brand – which is also available in the other markets – comprises four flavors: Sticky Toffee Pudding, Peanut Butter & Caramel, Apple Pie, and Sweet & Salty. They are sold in 90 g bags with a recommended retail price of £1.50 ($2).

The popcorn is produced using a ‘wet popping’ method, with the corn kernels popped in a kettle rather than a hot air popper. This ensures the corn is light and crunchy, said PepsiCo.

For further information see here​.

McCain Marché range (Canada)

McCain Marche

McCain has unveiled the McCain Marché frozen snacks range in Canada.

"Empty calories are out and simple ingredients are in. People want more satisfying snack choices they can feel good about and that better fit their lifestyles​," said Vikram Bawa, vice president of marketing at McCain Foods.

The oven-baked range comprises:

  • Harvest Pockets: Sourdough pockets in Roasted Chicken, Chicken Alfredo and Three Cheese and Spinach flavors.
  • Protein Pop'ables: Bite-sized snacks with 14 to 23 g of protein per serving that are available in Chicken Parmesan, Jamaican Beef and Italian Sausage recipes.
  • New-look Pizza Pockets: Available in Pepperoni, Deluxe and Three Cheese recipes.

Warburtons Protein range (UK)


Top-selling UK bread brand Warburtons is hoping to tap consumer demand for protein with the launch of products boasting higher protein content than its standard range.

With a recommended retail price of £1.20 ($1.60) for a 400g loaf or a four-pack of rolls, thins or wraps, the products have launched into multiple and convenience retailers across this UK.

Warburtons is pitching the product as being high in protein and fibre without compromising on taste.

 “It became clear to us that there was a real demand for a protein-packed option that tastes just like normal bakery, and our new Protein range makes it easy and convenient for people to enjoy more as part of their daily routine,”​ said Warburtons innovation director Darren Littler.

For more information see here​.

Cadbury Whole Cakes (UK)


Mr Kipling brand owner Premier Foods is expanding its booming Cadbury Cakes range in the UK with a trio of sharing cakes.

Launching this month, the new Whole Cakes line-up comprises Crunchie, Caramel and Mini Rolls, and follows strong growth in the Cadbury Cakes range that is produced under licence from Mondelēz International. Each serves either 10 or 12 people and has a recommended retail price of £5.99 ($8).

Premier said  double-digit growth in sales of Cadbury Cakes, and 22.8% growth in overall sales of mid-tier cakes priced from £4 to £6 ($5 to $8), had given the company confidence to roll out the new range.

For further information see here​.

Bobo’s Oat Bars relaunch (US)


Snack bar brand Bobo’s Oat Bars has relaunched this month with new flavors, a new look and new name.

The brand has become simply Bobo's, and the packaging given a “clean, fresh look​” that retains the colors Bobo’s fans associate with each flavour.

"For the first time in 13 years we are changing our branding and packaging because we believe it will help introduce our oat bars to a larger consumer base​,” said founder Beryl Stafford.

In addition to its new look, Bobo’s has added five new flavors::

  • Chocolate Chip: Bars 3oz, $2.99 MSRP
  • Coconut Almond Chocolate Chip: Bars 3oz, $2.99 MSRP
  • Almond Butter: Bars 3oz, $2.99 MSRP
  • Banana Chocolate Chip: Bars 3oz, $2.99 MSRP
  • Gingerbread: Bars - 3oz, $2.99 MSRP; Bites 1.3oz, $.99 MSRP

Ryvita Lunch Packs (UK)


Crispbread brand Ryvita has rolled out a new format designed to cater better for those eating lunch away from home.

The new Lunch Packs are resealable to allow consumers to take the crispbread out and about without having to open a full pack.

Lunch Packs will be available aross Ryvita’s range of premium Deli seeded and flavoured Crispbreads including Pumpkin Seed and Oat, Sunflower Seed and Oat, Cracked Black Pepper, Sweet Onion, Mediterranean Herb and Hint of Chilli.

The have a recommended retail price of £1.59 ($2).

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