Snacks brands growth fails to offset overall General Mills sales slump
By Vince Bamford
Last updated on
General Mills today said its first-quarter 2017 sales had failed to meet expectations – with growth in brands including Lärabar and Nature Valley failing to offset declines in other parts of the business.
General Mills has named the new head of its US Retail arm, which is the largest operational segment of the FMCG giant and includes its cereals, snacking and bakery divisions.
General Mills expects its cereals and snacks brands to drive growth in the business in the coming year – the second vote of confidence in the US cereals market from a major manufacturer in recent months.
General Mills is extending its Annie’s range into the cereals market – four years after the brand ended its first foray into the highly competitive category.