Snack NPD August 2016: Good Thins’ new flavors, Burton’s Biscuit, Jack Link’s new jerky and strips

By Douglas Yu

- Last updated on GMT

Protein-fortified bars and gluten-free products with clean ingredients are dominating the bakery and snacks market this month.
Protein-fortified bars and gluten-free products with clean ingredients are dominating the bakery and snacks market this month.

Related tags Suggested retail price Retailing Brand

BakeryandSnacks presents a monthly round-up of product launches, relaunches and innovation that caught our eye in August.

PowerBar clean whey product line (US)

Energy bar company, PowerBar, has introduced a new clean whey protein bar to the US market with a suggested retail price of $2.75 in response to consumer requests for cleaner ingredient labels.

1 PowerBar

The new whey protein bar contains two grams of sugar each.

"Clean foods have risen in popularity over the years as consumers have become more health conscious and savvy regarding how to power their bodies both on and off the field," ​Eric Zaltas, vice president of R&D at Premier Nutrition Corporation, said in a statement.

He added that PowerBar’s new protein bar is on trend with the movement toward removing artificial sweeteners, colors and flavors from foods and utilizing high quality proteins.

Perfect Bar’s three new refrigerated, whole-food bars (US)

2 perfect bar

Perfect Bar unveiled three new flavors to its refrigerated, whole-food nutrition bar line. The new products include blueberry cashew, maple almond, and coconut peanut butter, and will be available in Whole Foods Markets and online on September 1 with a suggested retail price of $2.99 per bar, and $24 per box.

The launch marks the company’s first inclusion of cashew butter into the line, according to Perfect Bar.

Each Perfect Bar contains up to 17 grams of whole-food protein, is non-GMO, preservatives free and gluten-free.

“At Perfect Bar, we are constantly looking for ways to enhance and innovate within our category while still staying true to our Father’s whole-food nutrition principles,”​ said Bill Keith, CEO and cofounder of family-run Perfect Bar. “Our three newest flavors are a reflection of months of research, taste-testing, and experimentation with new flavor combinations.”

3 Good Thins

Good Thins’ new flavors (US)

Good Thins, which Mondelēz launched in March this year, keeps tapping the “thin”​ snack trend through three new flavors, including white cheddar-flavored potato chips, sweet oat and flax-flavored oat chips, and sea salt-flavored corn chips.

All Good Thins products are free from artificial flavors, colors, cholesterol and PHO. Good Thins marketing director Danielle Brown previously told BakeryandSnacks, “The name Good Thins plays tribute to the taste and wholesome ingredients, as well as the thin and crispy texture.”

The flavors are available in 3.5 to 6.5 ounce boxes at select retailers across the US with a suggested retail price of $3.69.

BFY Brands rolled out Our Little Rebellion, combining three popped snacks (US)

4 Our Little Rebellion

PopCorners’ maker, BFY Brands, announced the launch of a master brand, called Our Little Rebellion, combining three non-GMO and gluten-free popped snacks with a new packaging. In addition to PopCorners, the portfolio includes Bean Crisps and Crinkles.

“Our Little Rebellion’s new packaging was created to establish an iconic brand block on-shelf for all three distinct snack varieties,”​ said the company.

All three products are available at conventional retailers, natural food stores, and club and convenience channels throughout the US, as well as online retailers with a retail price of $3.29. PopCorners, in particular, are also available on select JetBlue flights.

Inventure Foods’ hot dog-flavored potato chips (US)

5 Hot dog chip

Specialty food company, Inventure Foods, is celebrating hotdog chain Nathan’s Famous’ 100th​ birthday this year by launching hot dog-flavored potato chips, which includes ketchup, mustard and relish flavors.

The hot dog snack is available in 1.25 ounce bags ($1 each) sold in vending machines and 4 ounce bags ($1.99 each) sold in select grocery and convenience stores across the US. The chips contain 150 calories per serving, and are free from gluten and trans fats.

The London Crisp Co. new popcorn flavors (UK)

6 pop

The London Crisps company has expanded beyond potato chips with a selection of four new popcorn flavors, including lightly salted, sweet and salty, sour cream and black pepper, and caramel and expresso.

All the products are made in London, and will retail for £0.65 ($0.85) a bag at Tesco across the UK in October.

Kallø launches chocolate rice cake minis (UK)

7 Kallo

Wessanen-owned Kallø has extended its on-the-go offering with the launch of chocolate rice cake minis with two flavors: Belgian milk and dark chocolate.

The product is designed to target at adults on the move, and is gluten-free and contains no artificial colors, flavors or preservatives. Kallø chocolate rice cake minis snack packs are now available to purchase in over 200 Waitrose stores with a suggested retail price of £1.99 ($2.61) per 84-gram pack.

“The brand recognizes that health continues to be a key influencer on purchasing decisions. Kallø’s mission is to make ‘positive eating’ easy for consumers by delivering both taste and simplicity,”​ the company said.

Burton’s Biscuit savory variety bag (UK)

8 Burton

Burton’s Biscuit, whose Cadbury license​ will be sold to Mondelēz, is launching its first savory mixed variety bag under its £19.1m ($25m) Fish ‘n Chips brand.

The new pack will feature two 25-gram bags both Fish ‘n’ Chips Salt ‘n’ Vinegar and Pickled Onion variants, alongside two 25-gram bags of Chicken ‘n’ Chips. The packs will be available in case sizes of 12 with a suggested retail price of £1.89 ($2.48).

“Since launching in 2014, Fish ‘n’ Chips has gone from strength to strength, driving 23% of savory biscuit growth (according to Nielsen data), and approaching £20m ($26m) brand value (according to Kantar). This launch marks the first time Fish ‘n’ Chips has been available in a 6-pack format,”​ said David Costello, head of category & shopper management at Burton’s Biscuit Company.

9 Bake Love

Mrs Crimble’s gluten-free home bake range (UK)

Gluten-free bakery brand, Mrs Crimble’s, created a new range of home bake mixes, including a pancake and batter mix, a pastry mix, a sage and onion stuffing mix, and ready-to-use breadcrumbs. Each of the products retails for £2 ($2.62).

The new range is available this month in independent retailers across the UK and Mrs Crimble’s online shop.

Country Archer Jerky’s high-protein bars (US)

10 Country Archer Jerky

California-based jerky company, Country Archer Jerky, recently introduced the “The True Bar,” a new line of high protein meat-based nutrition bars boasting 20 grams of protein and low sugar content.

The True Bar is available in three flavors with a suggested retail price of $2.75 per 1.5-ounce bag: cayenne made with beef and pork, herb citrus made with turkey, and sweet BBQ made with pork. The product’s label highlights the fact that it is free of gluten, soy, artificial ingredients, MSG and nitrites.

"Just like our existing jerky line, the meat-based protein bars are appealing to consumers as a healthy, Paleo-friendly post-workout snack, so the addition of The True Bar to our product portfolio was a natural progression,"​ Country Archer’s CEO and Co-Founder Eugene Kang said.

11 Jack Link's

Jack Link’s five new meat snacks (US)

Using flame-grilled technology, Jack Link’s has brought five new meat snacks to the US market: Flame-Grilled Steakhouse Beef Jerky retails for a suggested retail price of $6.99; Whiskey Glaze Pork Strips retails for a suggested retail price of $6.99; Korean BBQ Pork Strip retails for a suggested retail price of $1.79; Sweet BBQ Stick is sold for a suggested retail price of $1 for .8 ounces, and $1.99 for 1.5 ounces; and Small Batch Artisanal Stick  for a suggested retail price of $1.29.

“We stay close to market and flavor trends, and with our rapid innovation capabilities and flame-grilled technology, we are able to quickly beef up our portfolio with new flavors, like whiskey,” ​said Jack Link’s chief marketing officer, Tom Dixon.

Bounce: protein energy bites (UK)

12 Bounce

The bites range comes in three flavors: Coconut cranberry, sweet and salty almond, cacao orange with two pack sizes available: a 90-gram sharing pack with a resealable top and a 30-gram snack pack. All the new products are sold in supermarkets and specialist health shops across the UK.

Bounce brand, known for its energy balls, just launched its latest protein energy bites to broaden the brand’s appeal to a more mainstream consumer and capitalize on the growing market in shareable snacking.

13 popcorn

Himalayan pink salt popcorn (US)

Maker of Kettlecorn, Popcorn Indiana has introduced Himalayan pink salt flavored popcorn to the US market.

The new popcorn product is non-GMO Project Verified, gluten-free and Certified Kosher without artificial flavors, colors or preservatives. Himalayan pink salt is available at national, regional and local retailers across the US and Canada in 4.4-ounce bags.

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