Absolutely aims new Superseed Clusters at gap in gluten-free market

By Douglas Yu contact

- Last updated on GMT

Absolutely Gluten Free's new snacks contain sesame, chia and flax seeds.
Absolutely Gluten Free's new snacks contain sesame, chia and flax seeds.

Related tags: Nutrition, Omega-3 fatty acid

Kayco Company-owned brand Absolutely Gluten Free has unveiled new snacking product Organic Superseed Crunch.

Rolling out across all channels in the US this month, Organic Superseed Crunch is available in three varieties - cinnamon, toasted coconut and original - in a 4.5-ounce re-sealable pouch retailing for $4.99 to $5.99.

Absolutely Gluten Free - which also produces crackers, flat breads and pizzas that are all gluten-free and USDA certified organic - conducted research on consumer trends over a two-year period before creating the new range.

Each variety contains organic sesame seed, chia and flax seed, said Absolutely Gluten Free vice president Charles Herzog

“Superseeds such as chia and flax have shown very favorable growth over the last three years and the health benefits of sesame lignans, as well as calcium from the skin of the seed, are being recognized today," ​he added.

Organic Superseed Crunch also provides 2,000 mg of Omega 3 ALA per serving, prebiotic fiber, and antioxidants and lignans from the seeds, according to the company.

Adapted manufacturing process

The cluster format makes the product attractive for children and adults as a "fun finger food to pick up,”​ said Herzog, adding the company had to develop a new process to manufacture the products so they could be convenient and have a long shelf life.

“To accomplish this we developed a manufacturing process that would make the formation of the Superseed clusters in a way that could be packaged and economically feasible,” ​he said. “We also had to customize special equipment that would make production feasible.”

Gap in the market

“In the gluten-free market, there are fewer products that can offer USDA certified organic and certified kosher as well as nutrient density with nutritional benefits,”​ he said. Superseed Crunch was created to fill this gap in this market.

Absolutely Gluten Free is planning to bring more specialty items to stores this year.

Related news

Show more

Related products

show more

A Baker’s Hero: Vital Wheat Gluten

A Baker’s Hero: Vital Wheat Gluten

Cargill | 25-Oct-2022 | Technical / White Paper

From formulation to finished product, vital wheat gluten is a true superhero when it comes to the bakery. Learn how this humble, plant-based protein rose...

Enhance the shelf life of baked goods now!

Enhance the shelf life of baked goods now!

Mane Kancor Ingredients Pvt. Ltd. | 19-Oct-2022 | Technical / White Paper

Fats in baked foods influence its softness and flavour, however it is also prone to acceleration of oxidation under high temperatures leading to rancidity...

Sugar reduction and alternatives guide

Sugar reduction and alternatives guide

Cambridge Commodities | 28-Sep-2022 | Product Brochure

Cambridge Commodities has selected a number of sugar alternatives including food-based alternative sweetening products, sweeteners of natural origin, and...

We offer even more reason to indulge.

We offer even more reason to indulge.

ADM | 22-Sep-2022 | Insight Guide

Consumers want snacks that are both delicious and nutritious. That’s why we incorporate more fiber and plant-based choices and use ingredients like botanical...

Follow us

Products

View more

Webinars