Good Health unveils new lines including brand's first tortilla chips

Unveiled at the Snack Attack event​​ in New York this month, the new line-up comprises Veggie Pretzels, Gluten-free Pretzels and Organic Black Bean & Rice Tortilla Chips with Himalayan Salt.

All the products - which launch in August - contain nutrients from the brand's proprietary 'Veggie Blend' of spinach, broccoli, carrot, tomato, beet and shiitake mushroom. They are also certified gluten-free, Non-GMO Project Verified, Kosher Certified, and USDA Organic and, in line with the rest of the Good health range, have a recommended price of $3.49 a bag.

“All our products are a good source of vitamin A, C, E, K and B6, with the following values of veggies per serving: 2.5 cups broccoli, one beet, five tomatoes, seven cups spinach and two carrots,” ​Good Health vice president of strategy Mary Schulman told BakeryandSnacks, adding this was the first time the company had manufactured tortilla chips.

Opportunity for better-for-you snacks

Founded in 1994, Good Health produces snacks including veggie chips, air-popped popcorn, steam-popped crisps, and olive oil and avocado oil potato chips.

The company sees the competitive better-for-you snack category as an opportunity, said Schulman.

“Good Health is the fastest growing brand family in better-for-you snacks, according to IRI, growing at more than 170% year over year,”​ she added.

“Like most better-for-you snacks, we anticipate that veggie snacking will continue to grow in popularity, as consumers are becoming more educated about the ingredients they consume.”​

Snack Attack

Held in New York city, and organized by Editor Showcase, the Snack Attack event gave 16 brands the opportunity to display their newest innovations including a new dip line from Chobani, and Crunchmaster's gluten-free sweet potato chips.