Smurfit Kappa cracks the market with 'first' liquid egg in Pouch-Up format

By Jenny Eagle contact

- Last updated on GMT

Smurfit Kappa cracks the market with first liquid egg in a Pouch-Up

Related tags: Food, Catering

Smurfit Kappa has partnered with Domaine du Tauzia to launch what it believes is the first Pouch-Up for liquid eggs.

The product is available in one-litre or two-litre packaging, with a pouring spout at the top for a clean flow of the liquid eggs.

BIB700 SUP filling line

Domaine Du Tauzia is a family business founded in 1984, which produces and sells eggs in the Southwest of France.

Florence Decock, product manager, Smurfit Kappa Bag-in-Box, told BakeryandSnacks that liquid eggs are already well known in the Bag-in-Box industry and are now beginning to take shape in Pouch-Ups.

They are provided to food service supply chains and wholesalers and consequently not visible on retail shelves for the end consumer​,” she said.

Smurfit Kappa Bag-in-Box approached Domaine du Tauzia with the concept by offering to install and adapt its BIB700 SUP filling line.

It fitted a next-generation filling valve with two separate circuits and said the machine meets all HACCP (Hazard Analysis and Critical Control Points) criteria.

We believe our liquid eggs packaged in a Pouch-Up are the first on the market​,” said Didier Daste, sales director, Domaine du Tauzia.

Plastic containers & Bag-in-Box

The packaging helps us to innovate and diversify our product portfolio. Designed for the catering sector in 2016, the Pouch-Up has really conquered the bakers and pastry network in 2015​.”

Daste added the egg market is mainly dominated by plastic containers and Bag-in-Box, so this type of packaging is innovative and unique.

Domaine du Tauzia recognized the catering industry wants to differentiate itself in the shell and pasteurised egg industries. Pouch-Up allows us to diversify ourselves by our product packaging​,” he said.

Decock added, Pouch-Up offers several advantages to its users: it is lightweight and unbreakable and convenient to use.

The Pouch-Up guarantees the safest hygiene conditions necessary for use in the food industry and in the catering supply chain, which makes it perfectly adapted to the liquid eggs market​,” she said.

We have proven that with this launch the Pouch-Up can be diversified by its application by entering dynamic markets, such as the liquid eggs one​.”

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2 comments

Contact Information Regarding Liquid Eggs

Posted by Azizur Rahman Shaik,

I would like to import Liquid eggs into Pakistan. Please advise whom to contact. Regards

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Liquid Egg

Posted by Azizur Rahman Shaik,

Its un-beliveable Smurfit Kappa has done the innovation. I would like to have the franchise for Pakistan

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