The manufacturer hopes the new ranges – to be officially introduced at the Sweets & Snacks Expo in Chicago next month - will help open new markets and boost sales over the coming years.
Whole Foods has already picked up the Simply Smart Bar and Smart Kids and will soon begin their national roll out, starting with the retailer's southern stores. LiveSmart will also be offering Smart Kids to US schools at a special price.
All-natural, raw ingredients
The business was founded by a mother-and-daughter duo to offer a whole food bar with all-natural, raw ingredients and no refined sugars and trans fats.
It now manufactures 15 products at its Metro Detroit plant, which it is looking to expand as demand grows.
Research had shown many families in North America are looking for natural, non-GMO and vegan products that are free from gluten, soy and peanut, LiveSmart COO Rob Zelickman told BakeryandSnacks.
“If given a choice between something healthy at a fair price or a bag of chips most people would choose the healthier option most of the time,” he added. “Millennials want grab-and-go food at a fair price that tastes great and is good for them. We have created that product with them in mind.”
LiveSmart is also open to look for mergers and acquisitions opportunities in the industry to expand its brand, Zelickman said.
“Our goal is to become the number one selling snack bar in North America.”
Simply Smart Bar and Smart Kids
Simply Smart Bars are produced in four variants: Fruit & Nut Bar, Cranberry Pumpkin Seed Bar, Awesome Chocolate Bar, and Flax Essentials Bar. Besides being non-GMO, gluten-free and vegan, Simply Smart Bars are also free from peanut and soy. They have a recommended retail price of $1.99 each.
Smart Kids is also available in four variants: Berry, Pineapple, S’more and Banana. Each bar, which contains 14g of wholegrain to meet the USDA National School Lunch program requirements, has a recommended retail price of $1.99.