Pretzel Pete reformulating products following Mini Twists launch

By Douglas Yu contact

- Last updated on GMT

Pretzel Pete Mini Twists are sold in 3.5-oz packs
Pretzel Pete Mini Twists are sold in 3.5-oz packs

Related tags: Nutrition

US brand Pretzel Pete is reformulating some of its range to give them a cleaner label using non-GMO ingredients.

First in line will be the brand’s best-selling line, Pretzel Nuggets, as the business looks to tap growing interest in healthier and more natural ingredients.

The reformulation follows the recent roll-out of the brand’s Mini Twists which do not contain artificial flavors or saturated fat, and use ingredients from non-GMO sources.

Mini Twists, which the manufacturer will be showcasing at next month’s Sweets & Snacks Expo in Chicago, are available in three flavors: smoky barbecue, cheese pizza, and salted caramel.

Smaller pack format

Retailing at between $1.49 and $1.99, Mini Twists are sold in 3.5-ounce bags that are smaller than the rest of the Pretzel Pete range.

“The smaller size results in attractive retail price points, which we expect will drive trial through the grocery, convenience and value channels,” ​said Karl Brown, CEO of the Pennsylvania-based snack company.

Brown added that, while pretzels have been long considered a healthy snack due to their low fat and calorie content, they have lost ground as other better-for-you snack options come to market.

Category sales static

Value and volume sales in the $1.2bn pretzels category were virtually static in 2015, according to IRI data [52w/e December 27 2016].

“Some of this can be attributed to the increasing popularity of ‘gluten-free’ snack options,”​ said Brown, adding that the gluten-free trend was a challenge to wheat-based products. “As a smaller company, we have been resistant to the idea of jumping into the gluten-free market as the upfront costs of launching new items are very substantial.”

Brown added that Mini Twists were launched to underscore how pretzels can be a great option for consumers looking to snack smartly.

Related topics: Snacks, Manufacturers, Ingredients, Health

Related news

Related products

show more

GemPro Wheat Proteins

GemPro Wheat Proteins

Manildra Group USA | 13-May-2020 | Product Brochure

Wheat proteins provide more than just strength. If you are looking to boost protein, improve rheology, or enhance texture, it all begins with wheat proteins....

The rising challenge of clean label baking

The rising challenge of clean label baking

DuPont Nutrition & Biosciences | Recorded the 12-Mar-2020 | Webinar

Addressing consumer trends versus product quality and process efficiency
Clean label bread represents a growing opportunity within Europe. 'Natural'...

Developing with Plant Protein for Success

Developing with Plant Protein for Success

Almond Board of California | Recorded the 19-Feb-2020 | Webinar

Join the Almond Board of California (ABC) to discover the positive attributes almonds bring to plant-based products and learn more about protein-rich ingredient...

Related suppliers

Follow us


View more