Sprouted grains baker Angelic Bakehouse unveils first snacking line

The launch of the Seven-grain Bread Crisps – which were unveiled at the Natural Products Expo West event in California this week – marks the debut of a new range from the business called Angelic Pantry Goods.

Like the other Angelic Bakehouse sprouted grains products, the bread crisps are produced from Angelic’s ‘sprouted mash’ ingredient, comprised of grains of red wheat berries, quinoa, oat groats, rye berries, barley, amaranth and millet. The crisps are also GMO-free and certified kosher and Pas Yisroel by OK Kosher Certification.

The manufacturer – which was founded in 2009 by husband and wife team Jenny and James Marino – said the crisps would be “the first of many new and innovative products you’ll see from us this year.​”

“The Angelic Pantry Goods line is another ​way for us to bring the benefits of sprouted grains into every meal, starting with snack time​,” said Jenny Marino, describing the crisps as “versatile and delicious.​”

US sprouted grains growth

Marino added that the range extension followed major growth for the US sprouted grains market, with food retailers and restaurants such as Trader Joe’s, Whole Foods, Aldi and Target adding sprouted grain options to their health-food offerings. Angelic Bakehouse secured listings with CostCo in the US Midwest last year.

A survey by Datamonitor Consumer last year found that US consumers rated sprouted grains more highly than kale, ancient grains, Greek yogurt and coconut oil - placing them at number 14 out of 100 healthy ingredients.

Non-GMO Project Verified

Three of the Milwaukee-based baker’s breads are Non-GMO Project Verified, and its other products are going through the verification process. All of its products are also free from dairy, egg, tree nut, peanut and soy, and are vegetarian.

The Angelic Bakehouse product range includes bread, buns, rolls, pizza crusts, a baguette and a wrap that was launched at last year’s Natural Products Expo West.