E2open acquires Terra Technology

By Jenny Eagle contact

- Last updated on GMT

E2open acquires Terra Technology

Related tags: Supply chain, Supply chain management

E2open has acquired Terra Technology, which works with Mondelēz International, ConAgra Foods and Kellogg

The company provides Demand Sensing, Multi-Echelon Inventory Optimization, and Transportation Forecasting with data from the extended supply chain (such as point of sale and logistics data) and algorithms to improve supply chain performance.

Robert Byrne, CEO of Terra Technology said its technology will complement E2open by providing more intelligence on the demand side of the supply chain operating network.

Terra’s Demand Sensing capabilities allow companies to combine massive amounts of data from the supply chain to leverage demand signals which dramatically improve forecast accuracy​,” said Michael Farlekas, CEO, E2open.  

E2open brings the network to connect, collect and collaborate on these demand signals in real-time across the multi-enterprise supply chain​.

Our combination will allow deep information access and collaboration across the extended supply chain to sense demand changes, and react quickly to address supply constraints, optimize inventory and improve in stock ratios​.”

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