The redesign was announced to highlight the ingredients in each Italian-inspired product.
Consumers can also find calorie information and listed ingredients at the top of each box.
Patricia Bridges, senior brand marketing manager, Nonni’s Foods, told BakeryandSnacks, the packaging includes transparent window cut outs on the front of each box so consumers can see the individually wrapped, portion-controlled products inside.
“Biscottis are made with no artificial flavors or preservatives,” she said.
“This new design showcases our devotion to quality and includes Nonni’s new tagline, ‘Real Ingredients, No Compromises.’ We are thrilled the 2016 packaging tells our story and provides consumers with clear information about our ingredients.”
The packaging includes an updated logo and Nonni’s story on the back of each box. The logo features the year, 1988, when the company’s founder first opened his bakery and includes the phrases “artisan baked” and “Italian inspired” to signify the family recipe traced back almost a century ago to Lucca, Italy.
Each box comes with eight individually wrapped biscotti and includes all Biscotti grocery pack flavors; Originali, Salted Caramel, Cioccolati, Dark Chocolate Almond, Limone, Toffee Almond, Triple Chocolate and Turtle Pecan.