Record breaker: Kellogg's UK team topples 2,700 packets of cornflakes

By Vince Bamford

- Last updated on GMT

The record was set at the Kellogg's UK employee conference
The record was set at the Kellogg's UK employee conference

Related tags Guinness world records Kellogg

Kellogg’s UK has set a new Guinness World Record – a domino-style topple of almost 2,700 packets of breakfast cereal.

The record was set at the company’s annual employee conference in Manchester after the company asked Guinness World Records to suggest a record-breaking team-building challenge.

Kellogg’s settled on the idea of toppling cereal boxes, and staff at the conference set up and knocked down 2,686 packets of cornflakes to claim the new title.

"I'm very proud of the team​,” said Kellogg’s vice president of research, nutrition and technology Peter Headridge. “We showed great teamwork​.”

In line with the Guinness World Records guidelines for all food-related record attempts, the cornflakes did not go to waste and were sent to a local foodbank.

This is not the first time Kellogg’s has claimed a Guinness World Record: Kellogg’s Middle East & Africa created the largest cereal box, while Kellogg's South Africa made the largest bowl of cereal - a 1,000 kg (2204 lb 10 oz) bowl of cornflakes that measured 2.6 m (8 ft 6 in) in diameter and 1.5 m (4 ft 11 in) in height.

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