The New Egg Company and RPC launch packaging for boiled egg-on-the-go

By Jenny Eagle contact

- Last updated on GMT

The New Egg Company and RPC launch Yowk

Related tags: Water, Cooking

The New Egg Company and RPC Design and RPC Bebo UK have designed a bespoke pack for Yowk boiled eggs to make snacking on-the-go easier.

The pack includes a pre-boiled egg, bread sticks, a spoon and seasoning.

Consumers remove the lid and contents, leaving the egg, and fill the container with boiling water. After five minutes, the egg is ready to eat. The lid doubles as an egg cup, while the spoon incorporates a small sharp ‘tooth’ to remove the top of the egg.

Eggs are a nutritious snack, ideal for people on the go​,” said Ian Hetherington, MD, The New Egg Company.

Yowk allows consumers to enjoy the perfect boiled egg, anytime and anywhere, and RPC has made a huge contribution in helping us to bring this innovation to market​.”

egg

The RPC Design was a two piece pack thermoformed in polypropylene, compromising a round pot and snap-on lid. The base of the pack incorporates a hollowed out section for the egg to sit in, while the ‘egg cup’ shape of the underside of the lid fits over the egg in the pack, so it remains stable during transit.

Special attention was paid to the overall size of the pack to ensure the exact volume of boiling water is added each time. Too little water will not heat the egg enough while too much will solidify the yolk.

RPC Design worked with the technical team at RPC Bebo UK to achieve a format that does not distort or deform when the water is added and which can be picked up and handled.

 

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