Swap shop: PepsiCo promotion gives shoppers chance to shape Lay's line-up

By Vince Bamford contact

- Last updated on GMT

PepsiCo has added new flavors to the Lay's line-up
PepsiCo has added new flavors to the Lay's line-up

Related tags: Pepsico, Us

PepsiCo is giving US consumers the chance to transform its Lay’s potato chip line-up with a major new promotion.

The business said it is hoping to reflect Americans' changing tastes with the first-ever ‘Flavor Swap’ – and tap flavor trends focused on spices, cheese, and herbs. These include ‘exotic spice flavors stemming from Indian and Japanese influences’; ‘specialty cheeses such as gouda and gorgonzola’; and ‘floral flavors such as hibiscus, elderflower and lavender’.

Lay’s is rolling out eight potato chip flavors – four ‘classics’ and four new flavors to stores.

Flavor pairings

The manufacturer has paired one of the classics and against one of the new flavors and, from February 8, is giving consumers to chance to vote for their favorite flavor in each pair.

The pairings are:

  • Lay's Flamin' Hot vs. All-new Lay's Fiery Roasted Habanero
  • Lay's Cheddar & Sour Cream vs. All-new Lay's Smoked Gouda & Chive
  • Lay's Honey Barbecue vs. All-new Lay's Korean Barbecue
  • Lay's Kettle Cooked Sea Salt & Cracked Pepper vs. All-new Lay's Kettle Cooked Olive Oil & Herbs

The promotion will include a $1,000 daily give away, and one voter will win a $250,000 cash prize for simply placing his or her vote. Voting ends March 21.

Giving fans a say

“Over the last three years, the Lay's Do Us a Flavor contest asked fans to submit their ideas for the next great potato chip flavor​,” said Frito-Lay chief marketing officer Ram Krishnan. “While Do Us a Flavor spotlighted fans who wanted to create the next great potato chip flavor, Flavor Swap celebrates fans who simply enjoy flavor and want to have a say​."

With PepsiCo running Flavor Swap in its potato chip business this year, PepsiCo earlier this month brought a Do Us A Flavor-style promotion to the cereals market through its The Quaker Oats Company brand. ‘Bring Your Best Bowl’ invites Quaker consumers across the US to create a new flavor using two to five ingredients.

Related news

Show more

Related products

show more

We offer even more reason to indulge.

We offer even more reason to indulge.

ADM | 22-Sep-2022 | Insight Guide

Consumers want snacks that are both delicious and nutritious. That’s why we incorporate more fiber and plant-based choices and use ingredients like botanical...

Food ingredients from Cambridge Commodities

Food ingredients from Cambridge Commodities

Cambridge Commodities | 01-Sep-2022 | Product Brochure

At Cambridge Commodities, we supply a variety of food ingredients for inclusion in bakery products, cereal, snacks, bars and more. We can also offer bespoke...

Bakery Boom: Reinvention invites smart indulgence

Bakery Boom: Reinvention invites smart indulgence

Cargill | 23-Aug-2022 | Technical / White Paper

While bakery products may be the ultimate comfort food, concerns about sugar and carbohydrate content have led many consumers to feel torn about their...

Related suppliers

Follow us


View more