PepsiCo inviting Quaker Oats Company fans to Do Us An oatmeal Flavor

By Vince Bamford contact

- Last updated on GMT

Consumers can enter their flavor suggestions and inspiration online
Consumers can enter their flavor suggestions and inspiration online

Related tags: Pepsico, Quaker oats company

PepsiCo is bringing a Do Us A Flavor-style promotion to the cereals market.

The business has announced the launch of the Bring Your Best Bowl contest - a national US search for its new oatmeal flavor - through its The Quaker Oats Company brand.

‘Bring Your Best Bowl’ is similar to PepsiCo’s successful Do Us A Flavor promotions in which it has encouraged consumers to submit potato chip flavor suggestions. Do Us A Flavor has been run in markets including the US (under Frito-Lay) and the UK (under the Walkers brand).

Two to five ingredients

Quaker is inviting consumers across the country to ‘Bring Your Best Bowl’ and create a new flavor using two to five ingredients.

Entrants have the chance to win $250,000, and have their combination ‘brought to life’ as the new Quaker oatmeal.

Consumers have until March 12, 2016 to submit their flavor suggestion – and the inspiration behind it – at a dedicated website.

Three finalists will be launched instore on October 29 - National Oatmeal Day – with shoppers invited to vote online for their favorite. The final winning flavor will be revealed in February 2017.

Tiffani Thiessen

Actress Tiffani Thiessen is promoting the activity, and is hosting a launch event in New York’s Times Square today (January 13)

"I'm excited to be part of this contest that celebrates all the creative twists on a classic favorite, and see – and taste – the flavor combinations people across America submit​,” she said.

Related topics: Manufacturers

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5 comments

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Ms

Posted by Beth Moore,

January 19, 2016

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Ms

Posted by Beth Moire,

German Chocolate, coconut, pecans and brown sugar.
Anytime of day!! Absolutely delicious!!!

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Best bowl submittion

Posted by Beth Moore,

Where do I send my BEST BOWL idea?

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