Healthier RTE cereals exist but consumers aren’t eating them: Study

By Kacey Culliney

01-Jul-2015 Last updated on 18-Mar-2017 at 08:15 GMT

Consumers are gravitating towards less healthy ready-to-eat (RTE) cereal products and it has nothing to do with price or availability, find researchers.

Artificial-free cereals: Will Kellogg follow General Mills?

25-Jun-2015

By Kacey Culliney

General Mills has set the bar high with a pledge to remove all artificial ingredients from its cereals by 2017 and Kellogg will likely follow suit, says a Euromonitor International analyst.

General Mills to remove artificial ingredients from cereals by 2017

23-Jun-2015

By Kacey Culliney

General Mills will remove all artificial flavors and colors from its breakfast cereals across the US over the next two to three years.

Can oatmeal save the cereal industry from slumping sales?

23-Mar-2015

By Elizabeth Crawford

Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in cold cereal sales in the U.S.