Sutherland Packaging claims to have developed ‘direct print milestone’ for POP corrugated units

By Jenny Eagle

- Last updated on GMT

Sutherland Packaging direct print for POP corrugated units

Related tags Printing

Sutherland Packaging has developed direct print technology for both large and small-scale corrugated units, which removes the need for a lithographic label to be applied over corrugated substrates.

The company makes custom packaging, structural and graphic design, 5 color direct-print point-of-purchase (POP) displays, and on-box marketing working with several major food companies as well as start-ups.

North America and Europe

Paul Yost, CEO, Sutherland Packaging said the technology is ideal for retail and marketing campaigns.

Sutherland’s scope is mostly in North America, with some business in Europe. We believe in the future, food companies will continue to look for ways to maximize shelf/display aisle impact while controlling costs​,” Yost told FoodProductionDaily.

‘Direct print milestone’

Calling the technology a ‘direct print milestone’ he added the company has spent years on R&D to combine design, prepress, ink, tooling, material, and operations.

To ensure accuracy, the company invested in capital equipment, acquired print and color industry technicians, and converted machine operators into color artisans​,” he said.

The ability to forgo label printing also allows customers to recoup their initial short-term investment in the direct print process.

Direct print with ink on paper is 100% recyclable. It can also extend beyond the size limitations of a label limiting multi-piece snack towers and pallet wraps​.”

Related topics Processing & packaging

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