Snyder’s-Lance teams up with hummus maker: ‘The next frontier is meal solutions’
By Kacey Culliney
Last updated on
Snyder’s-Lance has joined forces with Mediterranean Snacks to create a co-branded snack pack containing hummus and pretzels as part of its drive towards meal solutions, its marketing head says.
Snack makers can boost sales and secure stronger retail relations with data-driven product pairing rather than guesswork, says Nielsen Perishables Group.
Snack giant Snyder’s-Lance insists the US sandwich cracker category has a bright future going forward but requires innovation, as the company launches the first gluten-free product in this space.
Snyder’s-Lance will ramp up European sales from $5m to $20m in the next five years with NPD and broader distribution, its international sales chief says.