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Ecolean to launch aseptic transparent pouch in Kuala Lumpur

By Jenny Eagle

- Last updated on GMT

Related tags Kuala lumpur

Ecolean plans to open an office in Kuala Lumpur, Malaysia this month, where it sees potential for the launch of its transparent aseptic pack.

Anna Annerås, marketing director, Ecolean, talks to FoodProductionDaily at Anuga FoodTec in Cologne, Germany, about why its brand has been so successful in emerging markets such as Pakistan and Colombia as well as the Ecolean Air Aseptic Clear.

Suitable contents are all non-carbonated soft drinks like lemonade and ice tea and thanks to the combination of transparency and printability, a producer can decide how much to show of the product inside.

Ecolean Air Aseptic Clear is a fresh and inviting package with low environmental impact. It is a great opportunity for our customers to differentiate and let their products stand out on store shelves​,” said Annerås.

Ecolean Air Aseptic Clear is available in 200ml and 250ml and once the package is emptied it becomes flat as an envelope, which means less waste volume.

Related topics Processing & packaging

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