Kellogg NPD flurry: Gluten-free, protein and sprouted grains
Kellogg will liven up its US cereal portfolio with seven new products set for launch at the end of this year.
News & Analysis on the Bakery and Snacks Industries
News & Analysis on the Bakery and Snacks Industries
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Kellogg will liven up its US cereal portfolio with seven new products set for launch at the end of this year.
Kellogg will overhaul Special K next year to pull the failing brand away from its weight management focus, the company CEO says.
The Kellogg Company has delisted its oat-based Optivita brand in the UK following a decline in consumer demand, but one analyst says the cereal could have suffered from health claim overload.